Tara Parker Tait PR

News

COCO ROCHA WALKS JOE FRESH STYLE IN TORONTO

March 18th, 2008

The Supermodel, Irish dancer, and fashion muse captivated Toronto Fashion Week audiences as she took to the runway at the Joe Fresh Style show. Known for her punchy walk (Naomi Campbell says she’s got the best walk in the business), creamy complexion and Canadian approachability, Coco’s appearance up-ed the ante at this year’s event.

MICHAEL KORS RAISES MONEY FOR CANUCK PLACE

March 13th, 2008

Oakridge Centre’s new Michael Kors boutique was the setting for a breakfast shopping event that benefitted a most worthy cause, Canuck Place. 15% of the day’s proceeds were donated to the new Teen Program. Guests included Canuck hockey wife Megan Mitchell and celebrity reporter Susie Wall.

THE RITZ-CARLTON VANCOUVER PARTNERS WITH YABU PUSHELBERG

March 13th, 2008

Holborn announced today that noted Canadian designers Yabu Pushelberg have been selected to design the hotel interiors for The Ritz-Carlton, Vancouver. Fresh from completing the redesigned Tiffany & Co. flagship on Fifth Avenue in New York, The Ritz-Carlton, Vancouver marks Yabu Pushelberg’s first foray into Western Canada. The duo will work alongside project architect and Canadian icon Arthur Erickson.

TARA’S TRAVEL TIPS FEATURED IN THE GLOBE & MAIL

March 10th, 2008

Tara’s frequent business trips made her an ideal packing consultant for Style Reporter Amy Verner’s Suitable column. She spilled secrets from her dry-cleaning regime to sending necessary documents to her hotel by FedEx prior to departure.

SPRING RENAISSANCE AT THE BAY

March 6th, 2008

It’s just not your grandmother’s Bay any more. The Bay unveiled the new lines from Tara Jarmon, MINT and their very own BAIA collection for spring with a season of in-store shopping and style events taking place throughout March and April

OSCAR FASHION ON URBAN RUSH

February 25th, 2008

Tara Parker Tait and Sarah Bancroft—editor-in-chief of VitaminV.ca discussed Oscar hits and misses on Urban Rush. Jennifer Garner came out on top, but others were less fashion fortunate.

CBC Living Vancouver features Vitamin V’s Little Black Book

February 21st, 2008

Tara Parker Tait and Sarah Bancroft joined host Jennifer Burke on CBC Living Vancouver to talk about Vitamin V’s Little Black Book. From Main Street’s second renaissance and where to find the best waffles to brilliant brainwaves at 2am, see the girls pound the pavement here.

FRED PERRY SPRING/SUMMER PREVIEW

February 8th, 2008

It was an all-English affair as Vancouver’s stylists and celebs descended into the not-yet-open-to-the-public Salt Cellar at the Salt Tasting Rooms for the preview of Fred Perry’s Spring/Summer ‘08 collection. Guests grazed on cheddar & HP sarnies and guzzled traditional ale while admiring the delights of Perry’s prep-tastic collection.

Arthur Erickson poses for WestJet’s in-flight magazine

February 7th, 2008

Legendary architect Arthur Erickson was photographed for up!, WestJet’s in-flight magazine in honour of his latest visionary undertaking, The Residences at The Ritz-Carlton, Vancouver, slated to open in 2011. Tara Parker Tait PR handles the media relations for the project, and Tara herself had the privilege of having her photograph taken with Arthur. Look for more interviews with Arthur Erickson and pictures of The Ritz-Carlton at www.vancouversturn.com

Perfect presents from Old Navy

December 5th, 2007

Local media from The Beat 94.5, WE and FLARE flocked to Studio K, home of Tara Parker Tait PR, for a special holiday brunch in honour of Old Navy’s holiday gift guide. Lucky attendees noshed on French pains au chocolat and mimosas while checking out the brand’s affordable plush cashmere sweaters, leather handbags and cable knit booties.

The Gap & FLARE team up for the holidays

December 4th, 2007

Tara Parker Tait PR assisted Gap Inc.’s national public relations team with a holiday shopping night for media and VIP clientele at the brand’s Robson Street store. The ever-talented Susie Wall was the guest of honour, highlighting her FLARE picks and offering fashion tips for the season. Guests dined on Quince’s delicious fare and sipped on Sterling chardonnay while shopping the night away.

Swing into spring at Banana Republic

December 3rd, 2007

Tara Parker Tait PR coordinated an exclusive media preview of Banana Republic’s spring 2008 collection at Yaletown’s GoldFish Pacific Kitchen. On the docket for the warmer months? 60s-inspired shifts, animal prints and feminine structured coats for cool spring evenings. Guests from FASHION, NUVO, The Vancouver Sun and other outlets each took home a pair of shades from Banana Republic’s swanky new sunglass line, debuting in March 2008.

Vitamin V.ca launches editors’ blog

November 30th, 2007

Publisher Tara Parker Tait officially launched Vitamin V.ca’s editors’ diary with an inside look at her trip to Hong Kong (via Oasis Airlines) and Tokyo. View the blog here.

Diana Krall croons at The Ritz-Carlton

November 21st, 2007

To launch the Arthur Erickson-designed Residences at The Ritz-Carlton, Vancouver with a bang, a very special guest was required – enter Diana Krall. Tara Parker Tait PR assisted the ultra-talented Rennie Marketing Systems team with event planning and oversaw all media relations. The event was an overwhelming success with more than 1,500 attendees and a Grammy-worthy performance by BC-born Krall.

Tara meets the talented Anna Sui

November 7th, 2007

Tara had the pleasure of assisting Anna Sui with her press meetings regarding the launch of her new Flight of Fantasy perfume and Royal Romp holiday make-up collection. She was just as lovely as her gorgeous designs.