THE 5TH ROOM SUMMER HOME COLLECTION AT THE BAY
April 7th, 2008
From ‘Island Living’ to ‘The Great Outdoors’ The Bay’s summer outdoor home collection is truly inspiring. With designs, electronics and furnishings from Home Outfitters, Gluckstein Home and The Bay, the line is perfect for west coast gardens and even the most bijoux condo patios!
JOE FRESH STYLE KIDS COLLECTION ON GLOBAL CALGARY TV
March 31st, 2008
The kids stole the show as they showed-off the latest looks from Joe Fresh Style for the gang at Global TV Breakfast Television in Calgary.
BELLE SPRING STYLE AT THE BAY: SUSIE WALL ON URBAN RUSH
March 26th, 2008
Susie Wall offered up her six key looks for spring/summer to Michael Eckford and Fiona Forbes on Vancouver’s Urban Rush. Liz Bell models showcased fresh finds from Tara Jarmon, Dana Buchman, Lauren by Ralph Lauren and shoes from Browns, all from The Bay Downtown Vancouver.
LAUREN BY RALPH LAUREN BOUTIQUE LAUNCHES AT THE BAY
March 19th, 2008
Back by popular demand, the revamped Lauren by Ralph Lauren boutique launched at The Bay Downtown with a breathtaking runway show. The prevalent themes—Monte Carlo, Portrait of a Lady and Fountainhead—were a huge hit with the exclusive audience that could, of course, buy their favourite pieces directly after the show.
JOE FRESH STYLE & PC HOME
March 18th, 2008
The brainchild of fashion industry leader Joe Mimran, of Club Monaco and Alfred Sung fame, Joe Fresh Style and PC Home collection offer affordable fashions and home decor options at Real Canadian Superstore. Tara Parker Tait PR has been enlisted to assist the Joe Fresh Style and PC Home collection national PR team with raising the brands’ profile in the west and increasing their editorial coverage.
COCO ROCHA WALKS JOE FRESH STYLE IN TORONTO
March 18th, 2008
The Supermodel, Irish dancer, and fashion muse captivated Toronto Fashion Week audiences as she took to the runway at the Joe Fresh Style show. Known for her punchy walk (Naomi Campbell says she’s got the best walk in the business), creamy complexion and Canadian approachability, Coco’s appearance up-ed the ante at this year’s event.
MICHAEL KORS RAISES MONEY FOR CANUCK PLACE
March 13th, 2008
Oakridge Centre’s new Michael Kors boutique was the setting for a breakfast shopping event that benefitted a most worthy cause, Canuck Place. 15% of the day’s proceeds were donated to the new Teen Program. Guests included Canuck hockey wife Megan Mitchell and celebrity reporter Susie Wall.
THE RITZ-CARLTON VANCOUVER PARTNERS WITH YABU PUSHELBERG
March 13th, 2008
Holborn announced today that noted Canadian designers Yabu Pushelberg have been selected to design the hotel interiors for The Ritz-Carlton, Vancouver. Fresh from completing the redesigned Tiffany & Co. flagship on Fifth Avenue in New York, The Ritz-Carlton, Vancouver marks Yabu Pushelberg’s first foray into Western Canada. The duo will work alongside project architect and Canadian icon Arthur Erickson.
TARA’S TRAVEL TIPS FEATURED IN THE GLOBE & MAIL
March 10th, 2008
Tara’s frequent business trips made her an ideal packing consultant for Style Reporter Amy Verner’s Suitable column. She spilled secrets from her dry-cleaning regime to sending necessary documents to her hotel by FedEx prior to departure.
SPRING RENAISSANCE AT THE BAY
March 6th, 2008
It’s just not your grandmother’s Bay any more. The Bay unveiled the new lines from Tara Jarmon, MINT and their very own BAIA collection for spring with a season of in-store shopping and style events taking place throughout March and April
OSCAR FASHION ON URBAN RUSH
February 25th, 2008
Tara Parker Tait and Sarah Bancroft—editor-in-chief of VitaminV.ca discussed Oscar hits and misses on Urban Rush. Jennifer Garner came out on top, but others were less fashion fortunate.
CBC Living Vancouver features Vitamin V’s Little Black Book
February 21st, 2008
Tara Parker Tait and Sarah Bancroft joined host Jennifer Burke on CBC Living Vancouver to talk about Vitamin V’s Little Black Book. From Main Street’s second renaissance and where to find the best waffles to brilliant brainwaves at 2am, see the girls pound the pavement here.
FRED PERRY SPRING/SUMMER PREVIEW
February 8th, 2008
It was an all-English affair as Vancouver’s stylists and celebs descended into the not-yet-open-to-the-public Salt Cellar at the Salt Tasting Rooms for the preview of Fred Perry’s Spring/Summer ‘08 collection. Guests grazed on cheddar & HP sarnies and guzzled traditional ale while admiring the delights of Perry’s prep-tastic collection.
Arthur Erickson poses for WestJet’s in-flight magazine
February 7th, 2008
Legendary architect Arthur Erickson was photographed for up!, WestJet’s in-flight magazine in honour of his latest visionary undertaking, The Residences at The Ritz-Carlton, Vancouver, slated to open in 2011. Tara Parker Tait PR handles the media relations for the project, and Tara herself had the privilege of having her photograph taken with Arthur. Look for more interviews with Arthur Erickson and pictures of The Ritz-Carlton at www.vancouversturn.com
Perfect presents from Old Navy
December 5th, 2007
Local media from The Beat 94.5, WE and FLARE flocked to Studio K, home of Tara Parker Tait PR, for a special holiday brunch in honour of Old Navy’s holiday gift guide. Lucky attendees noshed on French pains au chocolat and mimosas while checking out the brand’s affordable plush cashmere sweaters, leather handbags and cable knit booties.